Sunday, July 31, 2011
H.264 is taking over the web
MeFeedia reports that H.264 is currently the dominate native video format and continues to be broadly adopted.
H.264 continues to grow with the rise of modern browsers & the massive growth in mobile (mostly iOS & Android).
WebM currently accounts for < 2% of total videos in their index, however, this could change with YouTube recently announcing it was transcoding all of its index into WebM.
Source is http://www.dvcreators.net/h-264-is-taking-over-the-web/
Thursday, July 28, 2011
Walmart Offers New Streaming Video Purchases
Walmart today launched a new service on its website that gives customers the option to purchase either a physical copy or a digital download for thousands of its video releases. The new service, offered in conjunction with Vudu, marks Walmart's entry into the streaming video industry.
Vudu is a digital video streaming service that offers thousands of movie titles at HD resolution for rental or purchase. The Vudu store offers 24 hour rentals from 99 cents and purchases from $4.99 that can then be played directly from the website. In addition to streaming the movies to your PC, Vudu is also supported by a list of over 300 devices that includes HDTVs, Blu-ray players, and most notably, the Playstation 3.
While Walmart has a long way to go before it rules the industry, the addition of Vudu to its online store comes as streaming video king Netflix faces criticism over its controversial new pricing plan.
Background
Walmart purchased Vudu a year and a half ago, and today's move marks another step to integrate the video service into Walmart's general strategy for digital purchases. Walmart has offered "digital movie cards" in stores for a few months now that allowed customers to purchase Vudu movies at retail locations. In addition to the new streaming video options from Vudu Walmart also offers digital music downloads in its own online store.
To kick off the new service, customers can vote on Walmart's Facebook page to decide which movie the company will offer for rent for just 99 cents. While the selection includes real winners like Gnomeo and Juliet, I'd probably cast my vote for the first part of Harry Potter and the Deathly Hallows.
Source is http://www.pcworld.com/article/236633/walmart_offers_new_streaming_video_purchases.html
Vudu is a digital video streaming service that offers thousands of movie titles at HD resolution for rental or purchase. The Vudu store offers 24 hour rentals from 99 cents and purchases from $4.99 that can then be played directly from the website. In addition to streaming the movies to your PC, Vudu is also supported by a list of over 300 devices that includes HDTVs, Blu-ray players, and most notably, the Playstation 3.
While Walmart has a long way to go before it rules the industry, the addition of Vudu to its online store comes as streaming video king Netflix faces criticism over its controversial new pricing plan.
Background
Walmart purchased Vudu a year and a half ago, and today's move marks another step to integrate the video service into Walmart's general strategy for digital purchases. Walmart has offered "digital movie cards" in stores for a few months now that allowed customers to purchase Vudu movies at retail locations. In addition to the new streaming video options from Vudu Walmart also offers digital music downloads in its own online store.
To kick off the new service, customers can vote on Walmart's Facebook page to decide which movie the company will offer for rent for just 99 cents. While the selection includes real winners like Gnomeo and Juliet, I'd probably cast my vote for the first part of Harry Potter and the Deathly Hallows.
Source is http://www.pcworld.com/article/236633/walmart_offers_new_streaming_video_purchases.html
Wednesday, July 27, 2011
CoreMelt Plug-ins Bring Artistic Flair to Authentic Entertainment’s Reality Shows
Will Pisnieski, VP of Post Production at leading LA-based production company Authentic Entertainment, will tell you creating quality reality content is not only an art form, but also having the right mix of post production tools is critical when capturing unscripted moments. That’s where CoreMelt, manufacturer of Lock & Load X and other high end visual effects plugins for Mac, comes in.
''Authentic Entertainment is constantly striving to bring an element of creative vision that exceeds expectations and delivers television that expands viewers’ reality,'' said Pisnieski. ''Most of our shows are filmed on various locations, often requiring us to integrate footage from multiple platforms, always under heavy deadline constraints with abbreviated post production schedules that necessitate using tools that will allow us to post and edit quickly.''
In recent seasons, Authentic has produced such shows as Ace of Cakes, Flipping Out!, Toddlers & Tiaras, The Best Thing I Ever Ate, Auction Kings, Track Me If You Can and many more series and specials for top networks including the Discovery Channel, Food Network, TLC, History Channel, National Geographic, Showtime, Planet Green, Travel Channel, Animal Planet, Bravo, Sundance Channel and WEtv.
CoreMelt Complete, the software developer’s line of over 200 GPU accelerated video effects plugins, was integrated into the production pipeline at Authentic Entertainment over a year ago in both their editorial and graphic design departments. Previously, Pisnieski said that they had been using a competing set of plugins for Final Cut Pro, but after much frustration with the amount of time that it took to render a single effect, they decided to research other options.
''CoreMelt proved to be a solid choice in terms of variety of effects, plus the cost savings when purchasing a volume license really made these plugins a smart purchase,'' Pisnieski says. ''We have the plugins installed on more than 30 Final Cut Pro work stations and we find them easy to apply and manipulate to achieve great results.''
A good example of how CoreMelt complete is used can be found on the Discovery Channel reality special, Track Me If You Can. During post, the Authentic Entertainment crew relied extensively on CoreMelt plug-ins to speed up the overall workflow.
''This production was shot a lot like a theatrical action film with footage that needed to be integrated from many different points of view including traditional film shots, nightvision, aerials, spy cams, computer cams, traffic cameras, security cams, and more,'' MJ Loheed, Senior Editor at Authentic Entertainment says. ''One of the great benefits about using the CoreMelt plug-ins on Track Me if You Can was that we were able to apply a bunch of interesting effects early on in the offline stage such as Bleach Bypass, Optical Glow, Filmic Look, Advanced Vignette, Digital Glitch, Advanced Reflection, Old TV--as well as others--that helped us deliver a multitude of looks right out of the gate. Many of the filters I applied in my first rough cut were never tweaked--even during the finishing process.''
Pisnieski adds, ''Core Melt plugins give us the flexibility to provide a variety of services from color correction to transitional effects that add that extra sparkle, which makes our shows stand out. In our business, speed is everything and CoreMelt plugins definitely render faster than others with Final Cut Pro. Plus, we haven't had to deal with hardware crashes--something we were plagued with in the past when working with third party plugins.''
Source is http://www.dv.com/article/109370
''Authentic Entertainment is constantly striving to bring an element of creative vision that exceeds expectations and delivers television that expands viewers’ reality,'' said Pisnieski. ''Most of our shows are filmed on various locations, often requiring us to integrate footage from multiple platforms, always under heavy deadline constraints with abbreviated post production schedules that necessitate using tools that will allow us to post and edit quickly.''
In recent seasons, Authentic has produced such shows as Ace of Cakes, Flipping Out!, Toddlers & Tiaras, The Best Thing I Ever Ate, Auction Kings, Track Me If You Can and many more series and specials for top networks including the Discovery Channel, Food Network, TLC, History Channel, National Geographic, Showtime, Planet Green, Travel Channel, Animal Planet, Bravo, Sundance Channel and WEtv.
CoreMelt Complete, the software developer’s line of over 200 GPU accelerated video effects plugins, was integrated into the production pipeline at Authentic Entertainment over a year ago in both their editorial and graphic design departments. Previously, Pisnieski said that they had been using a competing set of plugins for Final Cut Pro, but after much frustration with the amount of time that it took to render a single effect, they decided to research other options.
''CoreMelt proved to be a solid choice in terms of variety of effects, plus the cost savings when purchasing a volume license really made these plugins a smart purchase,'' Pisnieski says. ''We have the plugins installed on more than 30 Final Cut Pro work stations and we find them easy to apply and manipulate to achieve great results.''
A good example of how CoreMelt complete is used can be found on the Discovery Channel reality special, Track Me If You Can. During post, the Authentic Entertainment crew relied extensively on CoreMelt plug-ins to speed up the overall workflow.
''This production was shot a lot like a theatrical action film with footage that needed to be integrated from many different points of view including traditional film shots, nightvision, aerials, spy cams, computer cams, traffic cameras, security cams, and more,'' MJ Loheed, Senior Editor at Authentic Entertainment says. ''One of the great benefits about using the CoreMelt plug-ins on Track Me if You Can was that we were able to apply a bunch of interesting effects early on in the offline stage such as Bleach Bypass, Optical Glow, Filmic Look, Advanced Vignette, Digital Glitch, Advanced Reflection, Old TV--as well as others--that helped us deliver a multitude of looks right out of the gate. Many of the filters I applied in my first rough cut were never tweaked--even during the finishing process.''
Pisnieski adds, ''Core Melt plugins give us the flexibility to provide a variety of services from color correction to transitional effects that add that extra sparkle, which makes our shows stand out. In our business, speed is everything and CoreMelt plugins definitely render faster than others with Final Cut Pro. Plus, we haven't had to deal with hardware crashes--something we were plagued with in the past when working with third party plugins.''
Source is http://www.dv.com/article/109370
Tuesday, July 26, 2011
Coming Soon: Final Cut Pro X
At NAB 2011, Apple demonstrated the much-anticipated new version of Final Cut Pro, named Final Cut Pro X (pronounced "10", not "ex"). The new version will ship in June for $US299.
Here are some key features of FCPX:
- 64-bit, completely rebuilt from the ground up.
- Resolution-independent playback system.
- Grand Central Dispatch allows scalable performance using all available CPU cores, with background rendering.
- There is no longer a fixed number of tracks in the timeline - tracks come and go as needed in different sections of the timeline.
- Improved media management.
- "People Detection" & "Shot Detection" (e.g. face recognition, framing recognition). These can be used to automatically create smart collections of clips.
- Options to automatically tweak media on ingest, e.g. Auto color balance, noise removal.
- Option to automatically analyse audio waveforms, to synch different clips or audio sources together.
- "Clip Connections" create relationships between clips that need to stay together, e.g. secondary audio to go with primary image/audio.
- "Magnetic Timeline" dynamically moves objects in the timeline to maintain order and avoid trim collisions.
- "Compound Clips" collapse multiple edited clips into a single clip for simplicity (a bit like nested sequences but simpler).
- "Inline Precision Editor" for fine editing adjustments in the timeline.
- "Auditioning" makes it much easier to try different shots, edits, etc. in the timeline.
- Add tags/keywords to specific parts of a clip.
As for the interface... yes, it does look a bit like "iMovie Pro". Some iMovie-esque features are included, such as the familiar clip scrubbing. However there is no reason to think FCP has been "dumbed down". The NAB presentation was squarely aimed at the professional film and broadcast markets, and those in attendance appear to have been impressed.
At this stage official details are scant, and Apple is yet to announce anything about the suite as a whole. There are many unanswered questions (e.g. exactly what is happening to Color?). If you can't wait for official details, head on over to MacRumours.com for some lively speculation. You'll find comments ranging from highly insightful to hilariously pompous, angry and ill-informed.
Source is http://www.mediacollege.com/forum/content.php?71-Coming-Soon-FCPX
Here are some key features of FCPX:
- 64-bit, completely rebuilt from the ground up.
- Resolution-independent playback system.
- Grand Central Dispatch allows scalable performance using all available CPU cores, with background rendering.
- There is no longer a fixed number of tracks in the timeline - tracks come and go as needed in different sections of the timeline.
- Improved media management.
- "People Detection" & "Shot Detection" (e.g. face recognition, framing recognition). These can be used to automatically create smart collections of clips.
- Options to automatically tweak media on ingest, e.g. Auto color balance, noise removal.
- Option to automatically analyse audio waveforms, to synch different clips or audio sources together.
- "Clip Connections" create relationships between clips that need to stay together, e.g. secondary audio to go with primary image/audio.
- "Magnetic Timeline" dynamically moves objects in the timeline to maintain order and avoid trim collisions.
- "Compound Clips" collapse multiple edited clips into a single clip for simplicity (a bit like nested sequences but simpler).
- "Inline Precision Editor" for fine editing adjustments in the timeline.
- "Auditioning" makes it much easier to try different shots, edits, etc. in the timeline.
- Add tags/keywords to specific parts of a clip.
As for the interface... yes, it does look a bit like "iMovie Pro". Some iMovie-esque features are included, such as the familiar clip scrubbing. However there is no reason to think FCP has been "dumbed down". The NAB presentation was squarely aimed at the professional film and broadcast markets, and those in attendance appear to have been impressed.
At this stage official details are scant, and Apple is yet to announce anything about the suite as a whole. There are many unanswered questions (e.g. exactly what is happening to Color?). If you can't wait for official details, head on over to MacRumours.com for some lively speculation. You'll find comments ranging from highly insightful to hilariously pompous, angry and ill-informed.
Source is http://www.mediacollege.com/forum/content.php?71-Coming-Soon-FCPX
Welcome to my blog! My First post here.
This is the first post of my blog! I'd like to update it daily with digital video news. Thanks for your interest!
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