Want people to watch your videos all the way to your end? Then let’s
hope they don’t experience any buffering. The average viewing time of a
long-form video without buffering is 25.4 minutes, according to new data
from video optimization specialist Conviva. Videos that stall, on the other hand, are only watched 12.2 minutes on average.
Check out the infographic below for some more details around buffering:
Of course, it’s noteworthy that Conviva sells solutions to prevent
buffering, so it has a vested interest in sharing this information.
Conviva optimizes a billion video streams per month, it claims, and 56
percent of those streams get switched to a new bitrate mid-stream to
prevent any unwelcome interruptions.
Source is
http://gigaom.com/video/buffering-videos-infographic/

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