The service adds on-demand music streaming to on-demand television services, and presumably is much in demand amongst those with a desire for both.
From now, and once it gets around to all of Virgin Media's customers, Virgin Media Tivo users will be able to access their Spotify Premium accounts and the tracks and playlists therein. Virgin Media said that content will appear in the Apps and Games section of the Tivo menu setup.
You know by now, probably, what Spotify is, but Virgin Media told us that its service is perfect for quiet listening on the sofa, whatever that means, or for playing a "digital DJ for the ultimate house party". We presume the company means the ultimate house party that centres around a television.
"The world of digital entertainment is continually changing and we're always looking at ways we can bring our customers the best entertainment for their whole families," said Cindy Rose, executive director of digital entertainment at Virgin Media.
"Our goal to deliver a truly unique experience for our customers and we're really excited about bringing Spotify to our Tivo service as part of our ongoing initiatives to develop the platform further with new features, applications and content."
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