Umami is a new iPad app that aims to bring an enhanced, second-screen experience to broadcast and cable TV programming.
Second screen
apps are becoming standard fare for networks. Using audio
fingerprinting technology, these apps can tell what you’re watching —
and provide an updated, customized experience based on the show.
At the Mashable Media Summit
last week, second screen experiences were highlighted as one of the
major media trends of 2012. Until now, however, most of these
experiences have been crafted specifically around one show or network.
This requires users to download individual apps for the shows or networks they frequently watch. Umami
aims to work with a large cross-section of programs and networks, both
broadcast and cable-based. The app offers quick access to cast and crew
listings, descriptions of other recent episodes, quick links to official
social media accounts and related tweets from across the web.
Video about how it works
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